Covenant Village, Gaston’s Life Plan Community for maturing adults, is pleased to unveil a new corporate logo and tagline that honors the past, represents the present, and inspires the future.

“Covenant Village has and always will stand as a hallmark for excellence in aging well and with purpose. As we continue to live into the vision our founding leaders set for us through the next strategic plan, we are keeping the best of Covenant Village’s traditions and updating them with a bold vision – and our new visual identity,” remarked Dale Melton, CEO.

In 2020, Covenant Village’s Board of Directors and leadership began a strategic visioning process to strengthen and distinguish the almost 40-year-old retirement community’s position in the highly competitive and ever-changing field of senior living.

As part of the strategic process, Covenant Village reviewed its visual identity – how it communicates the Covenant Village personality, attributes and aspirations to the public.

After a year-long study and planning process, Covenant Village began rolling out the new brand last week with a series of logo unveiling presentations to the Board of Directors, residents, staff, and future resident members.

The presentations included a video that depicts hallmark moments of Covenant Village’s history and how they influence the new logo today.